Is A Chevy Colorado Bison In The Works?

 

According to GM Authority, General Motors has recently filed a trademark application for the use of the name “Colorado Bison”. The paperwork specifically states that the purpose of this name is for “motor and land vehicles, namely trucks.” Sadly, no other details were released but it surely opens the door for a few possibilities.

We don’t want to jump to conclusions, but we think the name could be pointing in the direction of an upcoming trim level for the Colorado… perhaps a fancy version. Looking at the statistics, there is a high demand for small trucks today, so packing profit into every model that it sells isn’t a shabby idea.

Another interesting fact to point out is that in the 1970s, Chevrolet built a brawny Class 8 heavy duty commercial truck with the same (and very appropriate) moniker, so a revival model could be something in the works. And considering the current diesel-powered Colorado has the highest tow rating in the small pickup segment, an even stronger version of the already tough small guy isn’t preposterous.

We’re just going to have to wait and see on this one but we have good news- the trail-ready Colorado ZR2 is headed this way soon! We’ll keep you posted on its arrival to Jim Butler Chevrolet in St. Louis, MO!