If you're not familiar with the J.D. Power Initial Quality Awards, it is a study conducted every year which is based off of the responses of 80,000 purchasers and lessees of new 2016 model-year vehicles within the first 90 days of ownership. These results provide manufactures quality information that will help them identify any issues the model may have and to lead them to make any necessary improvements.
Chevrolet, for the fourth consecutive year, received more J.D. Power Initial Quality awards than any other brand with five vehicles that each led their segments of the study. "First, the study results will help attract new buyers to a Chevrolet, as J.D. Power data shows 'expected reliability' is customers' top purchase consideration," stated Alan Batey, Global Chevrolet president. "Second, the improved ownership experience of our new vehicles will help convert first-time Chevrolet buyers into repeat customers, as J.D. Power indicates customers who have a positive experience in the first 90 days of ownership are more likely to become repeat buyers for the brand."
The 2016 study indicates that Chevrolet is the fastest growing full-line brand in the automobile industry. The company has seen a 3% grow in retail sales due to their focus on the customer within the first five months of 2016.
The 2016 Chevrolet vehicles to receive rewards include:
- Tahoe- led in the large SUV segment and ended up with results that were 19 points above the segment average
- Equinox- led the compact SUV segment in a tie, ending up with results that were 15 points above average for that segment
- Silverado 1500 and Silverado HD- both swept the full-size truck categories
- Spark- led the city car segment and ended up with results that were 48 points above the segment average
Come visit us at Jim Butler Chevrolet in St. Louis, MO to check out and test drive any of these award-winning cars!
Source: Chevrolet Media