Friday, October 21, 2016

Chevrolet's New Blue Line Series


Following last year’s Red Line enhancements, Chevrolet plans to release something similar at this year’s Nov.1 SEMA Show in Las Vegas- the Blue Line Series. Though last year’s line focused on the Chevrolet’s sporty character, the Blue Line Series stands for the lifestyle and personalization possibilities of the brand. Two vehicles will be used as the base of these unique concepts- the Malibu and Cruze RS hatchback- and will also feature newly-developed accessories specifically for them.

“The Chevrolet Blue Line Series concepts integrate accessories that offer greater personalization choices for customers,” stated Roger McCormack, director, Accessories and Performance Parts Marketing. “Each vehicle wears production and concept accessories thematically linked under the Blue Line Series banner. We look forward to gauging public reaction at the SEMA Show and other venues.”

The two vehicles will feature Genesis White exteriors, which will be accented with blue-tinted windows, and slate-blue metallic painted 18-inch wheels. A few of the subtle add-ons for the Malibu include a rear diffuser, a black grille insert, black Chevrolet bowtie emblems, a rear spoiler, illuminated door sills and suspension lowering kit.

As for the Cruze RS hatchback, it will feature a chrome grille insert, suspension lowering kit, performance brake package and performance exhaust system. The interior will feature custom satin graphite accents on the instrument panel, shift knob and door inserts.

According to Chevrolet, some of the Blue Line performance parts and accessories will be available as soon as the end of the year. Others will be available by mid-2017. And good news- as long as your Chevy dealer, Jim Butler Chevrolet, installs them, your warranty will remain intact!